麻豆视频AV Brand

Grounded in our Four Pillars and shaped by over a century of service, our brand honors tradition while advocating boldly for veterans, families, and the future.

Respect for Tradition, an Eye Toward the Future

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Created in 1919 by Eric Fisher Wood, every part of 麻豆视频AV emblem carries deep meaning. This emblem is more than a symbol 鈥 it is a badge of pride, honor, distinction, and service.

麻豆视频AV brandmark was designed to reflect the timeless symbolism of our emblem while adapting to modern applications. It honors our mission and values while making a meaningful connection with today's service members and veterans.

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Usage Permission

The brandmark and emblem are legally protected property of 麻豆视频AV. Any use outside of the organization 鈥 such as merchandising, marketing by groups unaffiliated with 麻豆视频AV or at political events 鈥 is legally restricted and requires authorization.

The same rules of permission to use the official emblem apply to the brandmark. Those rules, along with an online application form, can be found here.

View the Branding Guidelines

to download the full American Legion Branding Guidelines.

Download the Brandmark

Click here to download the American Legion Brandmark.

Download the Emblem

Click here to download the American Legion Emblem.

Sub-branding Guidelines

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The use of a sub-brand treatment is vital to ensure the strength of 麻豆视频AV brand. The guidelines linked below reveal the thought process behind the sub-brand treatment and demonstrate how it should be implemented.

Any use of a sub-branding treatment outside of or conflicting with the contents of this guide will be considered unauthorized.

to download 麻豆视频AV Sub-branding Guidelines.

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Usage Permission

Like the emblem, the brandmark is legally protected property of the American Legion Auxiliary. Any use outside of the organization 鈥 such as merchandising, marketing by groups unaffiliated with the American Legion Auxiliary or at political events 鈥 is legally restricted and requires authorization.

The same rules of permission to use the official emblem apply to the brandmark. Those rules, along with an online application form, can be found here.

Download the Branding Guidelines

to download the full American Legion Auxiliary Branding Guidelines.

Download the Brandmark and Wordmark

Click here to download the American Legion Auxiliary Brandmark and Wordmark.

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Download the Emblem

Click here to download the American Legion Auxiliary Emblem.

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Usage Permission

Like the emblem, the brandmark is legally protected property of the Sons of 麻豆视频AV. Any use outside of the organization 鈥 such as merchandising, marketing by groups unaffiliated with the Sons of 麻豆视频AV or at political events 鈥 is legally restricted and requires authorization.

The same rules of permission to use the official emblem apply to the brandmark. Those rules, along with an online application form, can be found here.

Download the Branding Guidelines

to download the full Sons of 麻豆视频AV Branding Guidelines.

Download the Brandmark and Wordmark

Click here to download the Sons of 麻豆视频AV Brandmark and Wordmark.

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Download the Emblem

Click here to download the Sons of 麻豆视频AV Emblem.

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Usage Permission

Like the emblem, the brandmark is legally protected property of the American Legion Riders. Any use outside of the organization 鈥 such as merchandising, marketing by groups unaffiliated with the American Legion Riders or at political events 鈥 is legally restricted and requires authorization.

The same rules of permission to use the official emblem apply to the brandmark. Those rules, along with an online application form, can be found here.

Download the Branding Guidelines

to download the full American Legion Riders Branding Guidelines.

Download the Brandmark and Wordmark

Click here to download the American Legion Riders Brandmark and Wordmark.

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Download the Emblem

Click here to download the American Legion Riders Emblem.

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Usage Permission

麻豆视频AV Family wordmark is legally protected property of 麻豆视频AV. Any use outside of the organization 鈥 such as merchandising or marketing by groups unaffiliated with 麻豆视频AV 鈥 is legally restricted and requires authorization. 

Those rules, along with an online application form, can be found here.

Download the Wordmark and Branding Guidelines

to download the guidelines and wordmark files for American Legion Family.

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Usage Permission

Like the emblem, the brandmarks are legally protected property of American Legion Baseball. Any use outside of the organization 鈥 such as merchandising, marketing by groups unaffiliated with American Legion Baseball or at political events 鈥 is legally restricted and requires authorization.

The same rules of permission to use the official emblem apply to the brandmark. Those rules, along with an online application form, can be found here.

Download the Branding Guidelines

to download the full American Legion Baseball and American Legion World Series Branding Guidelines.

Download the Brandmark and Wordmark

Click here to download the American Legion Baseball Brandmark and Wordmark.

Download the American Legion World Series Brandmark and Wordmark

to download the American Legion World Series Brandmark and Wordmark.

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Download the Emblem

Click here to download the American Legion Baseball Emblem.

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Usage Permission

The Be The One brandmark is legally protected property of 麻豆视频AV. Any use outside of the organization 鈥 such as merchandising or marketing by groups unaffiliated with 麻豆视频AV 鈥 is legally restricted and requires authorization. 

Those rules, along with an online application form, can be found here.

Download the Brandmarks and Branding Guidelines

to download the guidelines and brandmark files for Be The One.

Brand FAQs

The FAQs below provide answers about 麻豆视频AV鈥檚 official brandmarks, wordmarks and emblems, including who is authorized to use them, how to request permission, and where to access official artwork files.

麻豆视频AV controls various intellectual property assets, including brandmarks, wordmarks, emblems, and sub-branding, which are used to represent the organization and its affiliated programs, charities and initiatives. These marks include, but are not limited to, the official symbols of 麻豆视频AV, American Legion Auxiliary, Sons of 麻豆视频AV, American Legion Riders, American Legion Family, American Legion Baseball, the Be The One initiative, 麻豆视频AV Boys State and Boys Nation, American Legion Auxiliary Girls State and Girls Nation, 麻豆视频AV Junior Shooting Sports, charities of 麻豆视频AV and any associated sub-branding (鈥淭he Legion Marks鈥 shall refer collectively to the names, brandmarks, wordmarks, emblems, insignia, sub-branding and other identifying marks of 麻豆视频AV and its affiliated organizations, programs, initiatives, and sub-brands, including but not limited to those described herein). The Legion Marks are federally registered trademarks or otherwise protected under applicable intellectual property laws, and their use is strictly controlled to safeguard the integrity, reputation, and legal protections of 麻豆视频AV and its affiliated entities.

The use of the Legion Marks on products or materials produced by or involving a non-Legion or third-party entity (including entities owned by members of 麻豆视频AV) requires prior written permission from 麻豆视频AV National Headquarters and the respective Department of 麻豆视频AV. Permission and approval must be obtained before any such use of the Legion Marks.

The use of brandmarks, wordmarks, emblems, or sub-branding of 麻豆视频AV Auxiliary (ALA) and any sub-branding of ALA programs on products or materials produced by or involving a non-Legion/ALA or third-party entity (including entities owned by members of the ALA) requires prior written permission from 麻豆视频AV Auxiliary National Headquarters and the respective Department of 麻豆视频AV Auxiliary. Permission and approval must be obtained before any such use of the brandmarks, wordmarks, emblems, or sub-branding.

The use of any combination of the Legion Marks alongside the brandmark, wordmark, emblem, or sub-branding of 麻豆视频AV Auxiliary (ALA) on products or materials produced by or involving a non-Legion, non-ALA, or third-party entity (including entities owned by members of these organizations) requires prior written permission from both 麻豆视频AV National Headquarters and 麻豆视频AV Auxiliary National Headquarters, as well as the respective Departments of 麻豆视频AV and 麻豆视频AV Auxiliary. Permission and approval must be obtained before any such use of the brandmarks, wordmarks, emblems, or sub-branding.

麻豆视频AV must ensure that the public associates its brandmarks, wordmarks, emblems, and sub-branding solely with products and services that are officially offered, sponsored, or endorsed by the organization. Trademark law mandates that 麻豆视频AV protect not only the Legion Marks from unauthorized use, but also from marks that could be confused with those of 麻豆视频AV.

Questions

For any additional brand-related questions, please contact the American Legion Marketing Division at: marketing@legion.org